Dave Armon is CMO of 3BL Media. A former journalist and PR practitioner, Dave spent 20 years in management at PR Newswire, where he was president and COO. His experience in marketing and PR includes the social media monitoring platform Techrigy (sold to Alterian), PR workflow platform dna13 (sold to CNW Group) and the broadcast intelligence platform Critical Mention, where he was president. Dave is a frequent contributor to PR News and PR Week, and has been a PR Week Awards judge for the past five years. He lives in New York City.