Robin Perkins is a communications professional with more than 18 years of experience in helping organizations and causes create effective public education and outreach to support nonprofit missions and social good. Part of her role as EarthShare’s Director of Communications
& Marketing involves helping develop dynamic CSR / engagement programs that connect employees with sustainability and environmental issues. Robin has worked with companies including Garnier, Earth Footwear, and EcoTools to create cause-marketing initiatives driving consumer interaction and increasing support for environmental programs. At the American
Association for the Advancement of Science (AAAS) she helped successfully launch EurekAlert!, the first online science news service for international journalists. Robin has also worked in regional broadcast media, where she gained valuable insight into the flipside of how news is made.